Africa’s top Instagrammer joins forces with Samsung

Gareth Pon, filmmaker and photographer and widely renowned as Africa’s top Instagrammer, has joined forces with Samsung Electronics South Africa to showcase the extensive capabilities of its NX camera range to his loyal fan base.
Gareth (@garethpon on Instagram), who has amassed a following of more than 200 000 followers on Instagram – the hugely popular global photo sharing app – says the partnership will enable him to share even more exciting images with his followers by using the device to produce content for a range of online platforms.

“Samsung is renowned for its innovative and pioneering approach to consumer electronics and I am very excited to work with this global icon to produce content to not only inspire other South Africans to push the boundaries of photography, but also seek out the future of photography as a whole,” said Gareth Pon.

The one year partnership, which sees Pon become an ambassador for the Samsung NX range, is aimed at raising awareness of Samsung’s activities around its premium compact system cameras (CSC). This will include taking part in photowalks, making guest appearances at local launches, assisting in training consumers and floor sales people and producing online training videos.

“As a prominent social media influencer, Pon brings a host of social networking skills and has fast gained prominence both globally and here at home. His deep understanding both of Instagram and other social media platforms makes him the perfect partner for Samsung as we attract a new generation of photographers and enthusiasts,” said Michael Gibson, Part Leader for Digital Imaging & Accessories at Samsung Electronics SA.

“This is an exciting partnership and we are confident that Gareth Pon’s creative talent, combined with the capabilities of the NX range of cameras will create great content and memorable works of art. Our cameras offer the ultimate photography and filming experience, with sophisticated features, enabling people to tell their story without worrying about the technical performance of their equipment,” said Gibson.

Pon was named the “Best Instagrammer in Africa” at the first annual African Blogger Awards in 2014 and founded the official Instagrammers South Africa Community. Since then he has hosted regular “instameets”, enabling popular Instagram photographers to meet and take photos to connect brands.

Pon will be using the recently launched Samsung NX1, which has advanced features to make photography easier and more enjoyable, supporting both Cinema 4K and Ultra HD (UHD) video recording. Its built-in HEVC Codec (H.265) allows users to compress and store video clips without compromising quality and its advanced Auto Focus System III with 205 Phase Detection AF points covers practically the entire imaging area.

Additional benefits include manual exposure control, focus peaking and zebra pattern, as well as microphone and headphone ports. The NX1 is also equipped with Bluetooth and Wi-Fi and offers the most advanced connectivity available, even allowing users to watch UHD movies on a UHD TV, wirelessly.

“At Samsung, we are redefining photography by combining our excellence in imaging with our leadership in seamless mobile connectivity. This innovation sets us apart in the dynamic camera industry and we look forward to seeing the inspirational images that Pon will create with this range,” concludes Gibson.

For more information on the NX1, visit

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